Need a Moodboard for brand design? Maybe a photoshoot? Or even to visPreview (opens in a new tab)ualize the year ahead. Moodboarding is often considered the most enjoyable aspect of the branding process. It’s interactive, visual, and taps into our inherent love for imagery and design. It’s the phase where Pinterest becomes a professional tool, and collecting visuals feels less like a pastime and more like a mission. However, many have ventured into the realm of moodboarding only to find that their efforts, while visually pleasing, lack direction and purpose. This guide aims to change that.

1.

Understand the Purpose of Your Moodboard

Before you embark on the moodboarding journey, ask yourself: Why am I mood-boarding? Whether it’s to visualize your annual goals, define the visual direction for your Instagram feed, or kick-start your brand’s design process, having a clear purpose will help guide your creative process.

2.

Dive into Endless Sources of Inspiration

Where can you find inspiration? Everywhere!

• Pinterest: The top spot for many. Create your board and pin away!
• Instagram: Use the ‘Save’ feature and categorize images into folders.
• Behance: A goldmine for design inspiration.
• Everyday life: From a walk down the street to a visit to a store, real-world inspirations abound. And let’s not forget the classic – magazines!

3.

Master the Process of  Creating a Moodboard for Brand Design

Even though moodboarding feels creative and free-form, structure is crucial. Make sure you cover all aspects of your brand – from color palettes to typography. Categorize your inspirations to ensure a comprehensive brand vision.

Here’s the method we use:

• Collect Inspiration: From everywhere. Scour the internet, use Pinterest, and organize your visuals.
• Screenshot and Sort: After letting your pins marinate, take screenshots of the ones that resonate most. Organize these by category – fonts, colors, imagery, and more.
• Crafting the Board: Use tools like Illustrator, Canva, or even old-school print and paper to create your board. For brand design, Anne-Héloïse recommends creating three separate moodboards to cover different styles.
• Add Adjectives and Titles: This helps set the tone for your moodboard and aligns with the brand values and tone.

By the end of this process, you’ll have a moodboard that’s not just visually appealing, but one that serves a real purpose in your branding journey.

Key Takeaways

A well-crafted moodboard is more than a collection of beautiful images. It’s a cohesive, well-structured visual narrative that aligns with your brand’s objectives and values. By following this guide, you can ensure your moodboard isn’t just aesthetically pleasing but also purposeful and effective.

 

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